I made a commitment a long time ago to only feed myself the best of everything, and that’s not limited to my food choices. As a mind-body expert, a mother of five, and someone who guides people toward living a life of true, blissful health every single day, I know the importance of how we choose to nourish ourselves—inside and out.

Eating whole, unprocessed foods from clean, sustainable sources is one big way to support a healthy body and an active lifestyle, but it’s not the only way. It’s also important to feed our spirits with nourishing thoughts, consistent self-care practices, and fulfilling relationships and experiences. And one thing a lot of women don’t consider is the way we support (or damage) our health with what we put on our skin—our makeup and skincare routines should nourish us, too.

Spend $100 (before tax + shipping) as a new customer, and I’ll give you my 21-Day Soul Cleanse (a detox for all the physical and energetic blocks in your life with a 7-day meal plan designed by a certified holistic nutritionist) and your choice of my favorite Beautycounter products: the Charcoal Cleansing Bar or the award-winning Lengthening Mascara. (You’ll also get a third choice of a surprise seasonal item based on what I’m loving in the moment!)



I’m nearing 40 and moving quickly away from the days when I didn’t have to think about taking care of my skin. I’ll admit that I’m someone who wants to look good and maintain a youthful, vibrant appearance, but I’m not willing to risk my health in that pursuit.

When I found out that even my favorite “all-natural” and “organic” beauty products contained harmful ingredients, I was not only disappointed, I was scared. To make matters worse, my teenage daughter was using the same products. The beauty industry is almost completely unregulated, and where regulations exist, they’re outdated and ineffective.

I had to make a change, and fast!

Many hours and years of research followed. I started cleaning up my routine, product by product. I made videos and wrote blogs for my followers about tools that were helping me along the way, like the book No More Dirty Looks and the website EWG.org. I didn’t just want to help myself and my family, I wanted to help you, too.

The final steps of my journey landed me in partnership with an incredible brand that’s not only making beautiful, clean, and sustainable beauty and skincare product for its customers, it’s creating change in the world through a safe skincare movement. Beautycounter is dedicated to making changes on the legislative level, taking action in Washington and working to reform the current laws and regulations.

Take a few minutes to watch this video and find out why I’m so excited about this brand.

Let me tell you about the products!

Beautycounter is dedicated to both product performance and safety. This combination of safer ingredients and products that work is extremely rare. I know, because I’ve tried them ALL. (Scroll down to see my personal essentials.)

Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.

Every single Beautycounter product is listed on EWG’s Skindeep database. You might have heard me talk about EWG in BexLife videos and blogs in the past. Like I said, I’ve been on this mission for a while.

My personal skincare essentials…






There are three ways to start your own clean beauty journey today…

I made better choices for my health one step at a time. Start your journey to a healthier, more beautiful you by switching to a safer version of your beauty routine by choosing products from Beautycounter.

Every small step—every mindful choice—leads to a better tomorrow for you and the people you love. And when you make a purchase from Beautycounter, you support their efforts to make change for women and girls all over the world.


Become a Beautycounter member through our Band of Beauty membership incentive program. This is my customers’ favorite way to optimize their Beautycounter experience. You’ll start saving big with your first order!

Your $29 Annual Membership Includes:

  • 15% back in product credit to be used on future purchases
  • Free shipping off all orders of $100 or more
  • A FREE welcome gift just for signing up (ask me about this month’s bonus gift)
  • Exclusive product offers


Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Be the change you want to see in the world!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. The opportunity is pressure-free and extremely flexible—let your dreams and aspirations take you to exactly where you want to be!

We are a direct retail company, we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which I will help you earn right back!). We are truly doing things differently than any other company with our direct retail model… people can shop the way they want to: through e-commerce, through consultants (like me), or in retail stores with our strategic brand partnerships with “Goop”, JCrew, Target, and Pop Up shops.

This is the perfect time to join Beautycounter. We’re growing fast and earning an amazing reputation. Most consultants are the first in their area and are able to build their business and spread the word quickly. So many wins!


  • Click the “Become a Consultant” button below and enter your email and other required info to create your account. It will say Choose a Mentor and give you an option that should default to “Rebekah Borucki.” If it doesn’t, click “Select a Different Mentor” and put in “Rebekah Borucki” in the first and last name section.
  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant. It includes marketing material and catalogs.
  • You can choose to add one of the special Enrollment product packages to your shopping cart. These are deeply discounted, but not required. You can shop a la carte and enjoy 25% off immediately.
  • Finish the enrollment page and place your order.


I’m here to help you live a healthier, more beautiful life from the inside out. If you have any questions, feel free to click here to email me. We’re in this together… for ourselves, for our families, and for the planet!

Work & Thrive With Me

“Being on Rebekah’s team is like being part of a family run business—everyone has a personal stake, enjoys working together, and pushes each other to be our absolute best.”

Becky Lauren

Washington, DC

“Working with Rebekah always leaves me feeling capable and inspired, and I’m still learning from her daily. Being a part of her team enriches my life and my business, and allows me to help others in a tangible, immediate way. I’m so happy I took the leap to work with her.”

Maggie Yount

San Diego, California

“Passionate. Smart. Professional. Constantly encouraging us to step out of our comfort zones. These are just a few of the reasons I love Rebekah.”

Shannon Alexander

Mount Vernon, Missouri